MyWay Expands its Market

MyWay expands its market to a very warm reception – Loon op Zand Land Rover Show, Netherlands

Based in the Netherlands Bas4 Cars  is a very successful family run business specialising in 4×4 sales, servicing and accessories. It was an honour therefore to be asked to represent MyWay within their presentation at the Loon op Zand Land Rover show on the 11th March.

Armed with our Discovery and matching Explorer trailer, supporting roof tents, awning and a quantity of Camp Cover accessories, we boarded the boat from Hull to Rotterdam and then made the 1 hour trip to Loon op Zand.

Thankfully English is spoken by every Dutchman but to aid communication with our hosts and build on relations we packed the Engel with Crabbies Ginger Beer, Henleys Cider, Lincolnshire Sausages and Border Biscuits, the best ambassadors available. Needless to say we were made to feel most welcome and did our very best for Anglo/ Dutch relations.

The show was a small but very well organised lakeside event and very well attended. Entry was free and trade pitches were very reasonably priced. Unlike UK shows I soon noticed not so much a disregard for health and safety, rather a healthy attitude toward common sense which I’m sure had bearing on the costs and popularity of this event. Many families attended the event and children, by means of healthy exposure had a wonderful time tending the fires, whittling the wood and playing by the lake totally aware of their surroundings and dangers.

The lack of “scrap” sorry “auto jumble” gave the show a quality air which resulted in attracting good clientele with a willingness to spend good money on quality products. Needless to say Camp Cover goods sold exceptionally well and many enquiring people were quick to recognise the quality and innovation built into MyWay tents.

The Dutch do hospitality very well but none more so than Bas4Cars. Set up primarily for hospitality, trade came second to offering customers old and new a genuine warm welcome with a drink and a bite to eat.  The whole Bas team undertook this task tirelessly and with pleasure which communicated their dedication to their work, customers and fellow colleagues.

A wonderful time was had by all at the Loon op Zand show and we can perhaps take a few leaves out of the book on how we should approach the shows here in the UK.
I’d like to thank Bas, Hann, Jack and big Hann for their warm invite and thank all our new Dutch customers who made us very welcome.

Maybe next year the Dutch Land Rover Show may be an event you wish to attend?
An hour from Rotterdam, journeying couldn’t be easier and you would receive nothing but a very warm welcome wherever you visit from the very hospitable Dutch.


One thought on “MyWay Expands its Market

  1. It was actually a really nice show and it is easy to build good relationships with Crabbies Ginger Beer….;-). We are very proud to have the brands MyWay and Camp Cover in our shop. They are really quality products which can meet the personal demands of our customers. We were very pleased that the MyWay rooftents got a lot of attention at the show. People where genuinely interested in the brand and its features.

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