Over the past 6 years, despite the recession, MyWay has grown and become dominant in the UK roof tent market thanks to innovative designs, glowing magazine reviews and endorsements from key people in the industry.
With much interest from abroad MyWay is now planning to promote the brand in mainland Europe and hopefully grow, and develop, using a similar successful business plan.
However, such growth needs continual investment which has become quite a challenge in the current economic climate.
Camp Cover, www.campcover.co.za, is South Africa’s leading manufacturer of expedition grade storage covers and bags, with a reputation for outstanding quality and service.
Although a name unfamiliar in the UK, unknowingly for many years the UK’s off-road and overland communities have been using Camp Cover gear disguised as more familiar brands.
Wanting to expand within the European market and emerge the brand from hiding, Camp Cover recognised the achievements of Myway and this year offered the entire Camp Cover range to be distributed through MyWay UK.
With strong initial sales and interest in the brands from trade and retail customers abroad, it became obvious that the relationship was complementary and should be further developed.
Realising the similarity of business and business plan, with a larger production ability, it made economic sense for Camp Cover to bring MyWay in house to pool resources and improve efficiency.
With stronger promotional abilities the MyWay/Camp Cover brands are now set to expand into mainland Europe with an attractive package for any trade interest.
Camp Cover and MyWay are now working to expand the ranges further and are considering at least one ground tent offering and a range of premium Canvas and Leather goods.